2/14/2013 12:53 P.M. ET
Ballpark Village announces world-class country concept, PBR St. Louis: A Cowboy Bar
By / MLB.com
ST. LOUIS, MO (Thursday, February 14, 2013) – The St. Louis Cardinals, The Cordish Companies and PBR (Professional Bull Riders, Inc.) announced today that PBR St. Louis: A Cowboy Bar will open at Ballpark Village making it the eighth location across the United States.
From the toughest sport on dirt comes the fastest growing country concept in the nation, PBR. PBR St. Louis will bring an authentic country experience to Ballpark Village. PBR has agreed that this will be their only venue within the St. Louis region.
Sean Gleason, Chief Operating Officer of the PBR, stated, "PBR wants to be in world-class districts within very special cities and there is no doubt that Ballpark Village in St. Louis fits the bill. PBR is one of the fastest growing, most exciting and popular sports in the country, selling out arenas from Madison Square Garden to Las Vegas, as well as being nationally televised. Our goal with the PBR club was to create a concept that captures both the electricity that is PBR as well as the warm camaraderie that exists between our patrons at our events. PBR club does both and does so in spectacular fashion. We're excited to make this announcement as the PBR returns to St. Louis this weekend with the Built Ford Tough Series at Scottrade Center."
"We appreciate PBR's investment in St. Louis," said Phyllis Young, Alderwoman, 7th Ward. "PBR St. Louis promises to be a happening place that will bring a lot of boots downtown."
The first PBR location opened its doors in 2008 at the Power & Light District in Kansas City, MO and has since launched venues in Las Vegas, NV; Baltimore, MD; Houston, TX; Hampton, VA; Philadelphia, PA; and Louisville, KY making PBR one of the hottest and fastest growing concepts in the country. Each location of PBR features its own unique high-quality design, but with shared attractions including a large dance floor, a soft-seating lounge area, private outdoor balconies, multiple bars, and the world's meanest mechanical bull as a show-piece element to the club. PBR St. Louis takes this design to a new level and promises to be an eclectic combination of "cowboy cool" meets "urban chic," spanning 8,000 square feet.
Additionally, PBR has started a great live music tradition in its Hot Country Night's concert series, with past national acts including Gretchen Wilson, Luke Bryan, The Band Perry, Justin Moore, Dierks Bentley, Jason Aldean and numerous other all-star country artists. PBR St. Louis will host live performances throughout the year and is powered by a state-of-the-art sound and light system equipped for both live entertainment and dancing nightly. PBR St. Louis will also feature an expansive beer and bourbon list as well as a southwestern inspired food menu.
"The Cordish Companies and the St. Louis Cardinals are committed to bringing best-in-class concepts to Ballpark Village and with PBR we have done just that," said Blake Cordish, Vice President of The Cordish Companies. "We are thrilled to welcome PBR to St. Louis and we are confident that it will be an anchor attraction for years to come."
Bill DeWitt, President of The St Louis Cardinals, stated, "PBR is a perfect addition to Ballpark Village. We are focused on making Ballpark Village the premier entertainment destination for the region and for our fans and PBR will help us accomplish that goal."
PBR's announcement at Ballpark Village coincides with the return of the PBR's elite Built Ford Tough Series to St. Louis. On Feb. 15 -17, the world's Top 35 bull riders ride into Scottrade Center for the Cooper Tires presents Kawasaki Invitational. It's the 16th time the PBR has visited St. Louis.
"St. Louis has always been a great market for the PBR," said Gleason. "The fans are enthusiastic and the city always buzzes with excitement about the event. We're looking forward to our return to the Scottrade Center."
This story was not subject to the approval of Major League Baseball or its clubs.