6/7/2013 1:50 P.M. ET
New Cardinals Authentics website debuts
Fans can order one-of-a-kind memorabilia, custom-made bats & other collectibles at cardinals.com/authentics
By / MLB.com
ST. LOUIS, Mo. (June 7, 2013) - The St. Louis Cardinals debuted a new website for Cardinals Authentics (cardinals.com/authentics) that makes more of the store's unique collection directly available to fans - including, for the first time, the ability for fans to order custom engraved Louisville Slugger bats.
"We pride ourselves in helping fans hold on to important memories and celebrate great moments in team history by offering unique collectibles you can't get anywhere else," said Pat Daly, Manager of Retail Operations for the St. Louis Cardinals. "With Father's Day right around the corner, we are particularly excited to be able to sell our extremely popular Louisville Slugger Custom bats directly from the website."
The new website has a simple, more user-friendly layout that includes detailed images, improved graphics and more videos to showcase the store's unique collection while distinguishing it from other retailers. The team hopes to increase fan awareness of Cardinals Authentics as the destination for passionate fans looking for valuable keepsakes, personalized gifts and special collectibles.
As the only official source of memorabilia directly from the team, Cardinals Authentics offers unique, valuable and one-of-a-kind collectibles that are not available anywhere else. Cardinals Authentics specializes in game-used and autographed memorabilia, as well as limited edition collectibles created by and for the team. Cardinals Authentics is a store for fans who want to hold on to special moments in time - whether a big milestone in team history or personal moments of special significance such as a child's first game.
In addition to making Louisville Slugger bat orders available on the web, fans can also pre-order game-used bases from special games or "Rivalry Series" games up to two weeks prior to each game date. Since its beginning in 2006, Cardinals Authentics has sought to help fans hold on to important memories and celebrate great moments in team history. As the only official source of memorabilia directly from the Cardinals, fans can trust that products are authentic and will hold their value over time. Fans can shop the Cardinals Authentics store in the Ford Plaza at Busch Stadium, as well as online at cardinals.com/authentics.
This story was not subject to the approval of Major League Baseball or its clubs.