7/29/2013 10:40 A.M. ET
Mike Shannon To Take Over Team's Twitter Account @Cardinals
Voice of the Cardinals, #MikeShannon, will hold first-ever game Twittercast on July 31st
By / MLB.com
Cardinals broadcaster Mike Shannon will hold his first-ever "Twittercast," taking over @Cardinals for Wednesday night's game against the Pirates.
"While his voice is synonymous with Cardinals baseball, this will be Mike's social media debut," said Bill DeWitt III, President of the Cardinals. "This should be a lot of fun as Mike makes the transition from behind the microphone to behind the computer or smart phone for one night to tell the story of the game in 140 characters or less."
During Wednesday's game versus the Pirates - which is scheduled for 6:05 p.m. in Pittsburgh at PNC Park - Shannon will step away from his play-by-play seat on the Cardinals Radio Network and into Mike Shannon's Grill in Edwardsville, IL, where he will host the @Cardinals Twitter Takeover.
Throughout the game, Shannon will comment on game action, share personal anecdotes, tweet answers to fan questions and more on @Cardinals under the hashtag #MikeShannon.
This marks the first time that the Cardinals Twitter account will be taken over by a personality. The first @Cardinals Twitter Takeover occurred earlier this season when fan retweets told the story of the game during the club's annual Social Media Night at the Ballpark. Fans are encouraged to join the conversation by submitting their questions for Mike on Twitter by using the hashtag #MikeShannon.
Shannon has manned the Cardinals broadcast booth since 1972. Throughout his tenure as the Voice of the Cardinals, Shannon has also made appearances for the Cardinals television broadcasts, including as a pre-game analyst for Fox Sports Midwest. A St. Louis native, Shannon played for the Cardinals from 1962 to 1970, a span that included two World Championships ('64 and '67) and a National League pennant in 1968. In 1999, Shannon was inducted into the Missouri Sports Hall of Fame in recognition of his on air career as well as his contributions on the field during his career as a player. In May 2013, Mike was named the Missouri Sports Hall of Fame's 26th Missouri Sports Legend in Springfield, Missouri.
Al Hrabosky will join John Rooney on the Cardinals Radio Network in place of Mike Shannon for the Wednesday night matchup. For more information on the takeover, fans can visit cardinals.com/mikeshannon.
Mike Shannon's Grill
Mike Shannon's Grill, the new upscale-casual eatery from the team behind downtown St. Louis' favorite steakhouse Mike Shannon's Steaks and Seafood, is the first new Shannon family restaurant in 27 years. Located in Edwardsville, IL in the Park at Plum Creek development, the restaurant serves comfort cuisine appealing to a wide variety of customers and dining occasions.
Cardinals Social Media
The Cardinals have seen dramatic growth in the team's various social media platforms in recent years, most notably on Twitter (@cardinals) and Facebook (facebook.com/cardinals). In May of 2010, when the team used Twitter to launch the Stand for Stan effort to celebrate Stan Musial, the team had just over 5,000 followers. Today, the team has more than 300,000 followers on Twitter, making @Cardinals one of the largest followings in Major League Baseball. The Cardinals have more than 1.4 million fans on Facebook, as well as a growing presence on other social media platforms such as Instagram, Vine, Tumblr, Pinterest and Google Plus.
The Cardinals' various social media efforts, such as the Stand for Stan Campaign, Facebook Fridays with Fredbird, the 2011 Like Mike Facebook campaign, the 2012 #FreesePlease Final Vote push and the 2013 #VinetheVote & #VoteSTL Fan All-Star balloting push have all been designed to take advantage of these communication mediums that are transforming how fans interact with the club. Fans can learn more about the club's social media activity by visiting cardinals.com/connect.
This story was not subject to the approval of Major League Baseball or its clubs.