Vice-President of Communications
St. Louis Cardinals
As the Cardinals Vice-President of Communications, Ron Watermon leads the Communications Department, serving as the team's point person on all business and baseball communications. The Cardinals Communications Department is responsible for overseeing the team's media and public relations, including managing credentialing and providing media access to cover the team, issuing press releases, conducting press conferences, publishing the annual media guide, daily game notes, home stand highlights and various other publications. The Communications' Department also oversees the club's use of digital and social media, manages team photography, preserves team heritage through a state-of-the art digital archive, coordinates the team's civic affairs, and produces the Cardinals Insider Show with Ozzie Smith, as well as producing daily video and digital content for the team's web site and various social media platforms.
Recognizing that digital technology, social media and the rapid move toward mobile devices is changing modern communications, the Cardinals Communications Department has pursued strategies to take full advantage of the digital landscape, including developing a variety of innovative initiatives in the areas of fan engagement, brand journalism and brand entertainment. Following the 2016 season, the Communication Department built a digital newsroom within the Cardinals Press Box to house the Communication Departments' growing Multimedia Video unit.
Ron joined the Cardinals in September 2001 to help the team secure the necessary political approvals to construct a new ballpark in downtown St. Louis. Over the years, Ron has worked on behalf of the team's President on a variety of special projects that cross departments within the Cardinals' organization. Ron's projects have included developing a comprehensive cloud-based digital archive of important team assets, helping coordinate the sale of memorabilia from the old Busch Stadium, lobbying to reform Missouri's ticket resale laws, coordinating the team's full cooperation with Senator Mitchell's Investigation into Performance Enhancing Substances in baseball and leading a front office team to coordinate the various events associated with 2009 All-Star Game. Ron also helped coordinate the "Teams Unite for Joplin" effort in 2011 and led the team's social-media based "Stand for Stan" campaign in 2010 to pay tribute to Stan Musial that culminated in President Obama awarding Musial the Presidential Medal of Freedom.
Prior to joining the Cardinals, Ron was the Legislative Aide to St. Louis County Executive Buzz Westfall. As Mr. Westfall's Legislative Aide, Ron was responsible for managing legislative affairs for St. Louis County Government, including drafting legislation and coordinating the county's lobbying efforts. Ron also handled a number of special projects for the County Executive such as the opening of the County's first shelter for abused women and their children in 1992. Ron has worked for Fleishman-Hillard, an international public relations firm, and has been involved in a variety of political campaigns during his career.
Ron has been involved with a variety of civic and charitable causes over the years, including serving on the Nurses for Newborns Board of Directors, the Coro Leadership Center's Board of Directors, the Public Policy Council of the St. Louis Regional Chamber of Commerce, the Residents and Business Owners for A Safer Manchester Road Committee, the Brentwood Planning and Zoning Board, the St. Louis County Executive's New I-64 Regional Traffic Management Plan Task Force and the Missouri Department of Transportation New I-64 Connections Committee. Ron currently serves on the Downtown STL Board of Directors, the St. Louis Regional Health Commission, and the Ballpark Village Community Outreach Committee.
Ron is a licensed attorney and a graduate Cum Laude of the St. Louis University School of Law. He holds a bachelors degree in Mass Communications and Political Science from Lindenwood College and he is a 1990 graduate of the Coro Fellowship in Public Affairs from the Coro Leadership Center - St. Louis. Ron, his wife Colleen and their son Charlie live in Clayton, Missouri.