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St. Louis Cardinals

The Official Site of the St. Louis Cardinals
MLB.com
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Dynamic Pricing

Dynamic Pricing

Cardinals single-game ticket prices at Busch Stadium are set through dynamic pricing, a model introduced in 2011 which helps more accurately price tickets for individual games and provides fans with more price options. By utilizing advanced computer programming linked to the team's ticketing system, the Cardinals adjust ticket prices upward or downward on a daily basis based on changing factors such as team performance, pitching matchups, weather and ticket demand. The structure only affects the sale of tickets to individual games and does not affect the sale of season tickets.

The dynamic pricing model proved to be a great benefit for fans in 2011. Below are a few highlights:

*80% of games featured tickets priced lower in 2011 than in 2010.
*65% of games had tickets available for $10 or less.
*35% of games had tickets available for only $5.